Five-year creative partner leading all content production—from ecomm and lifestyle to video and marketing. Supported the internal team with strategy, shoot planning, design, copy, and post—covering everything from product launches and PDP cadence to seasonal campaigns and influencer campaigns. A true all-in partner across brand development, content creation, and ongoing creative operations.

• Brand Strategy

• 5 Year Plan

• Brand Design Refresh

• Brand Guidelines

• Packaging + Hang Tag design

• Copywriting

• Email

• Ecomm photography

• Product Launches

• Product Videos

• Brand photography: development of style and production

• Lifestyle photography

• Real people casting

• Focus groups

• Music Library

• Audio Mnemonic

• Website + Landing Page Assets

• Promos

• Retouching

• Video Post Production

• Content Calendar

• Stop Motion

• Iconography

• Event Activations

• Sponsorships

• Product Giveaways/Sweepstakes

• Influencer Content

• Product + Collection Naming