Michelle's career embodies a resourceful, scrappy, dedicated and driven spirit. It's Michelle's in the trenches mentality that allows her to grow departments from scratch, cultivate strong relationships and make $1 look like a thousand.
Michelle spent the last 7 years at MUH-TAY-ZIK|HOF-FER in San Francisco where she was instrumental in the growth and success of the company. Michelle grew from Executive Producer to Head of Production to Associate Partner to Partner within 5 years at the agency.
“Michelle has brought a brilliant mix of creativity, dogged determination, and Charleston charm to our daily lives,” says John Matejczyk, Executive Creative Director and Founding Partner, MUH-TAY-ZIK | HOF-FER. “Never sacrificing quality, she has effectively and efficiently led the company into the industry shift towards rapid content creation. With Michelle at the helm, we’ve been able to move fast and take advantage of small windows of opportunity. Michelle has been a key force in keeping us in the AICP awards the last three years running, as well as garnering such industry accolades as the Gold Pencil at The One Show, the Gold Cube at the Art Director’s Club, and the Digital Champions award at SXSW. Beyond running MUH-TAY-ZIK | HOF-FER production, she’s been an important cultural influence that helps keep the place fresh and inspiring with her effusive presence. We’re delighted to promote Michelle to Associate Partner and Head of Production.”
MUH-TAY-ZIK|HOF-FER was acquired by VCCP in 2016.
Before joining MUH-TAY-ZIK | HOF-FER, Michelle came up through the creative services department at BBDO, managing creative teams and building agency culture. That got her nominated for the Founder’s Award. It was there that she co-produced a spot for Youth Leadership Institute which made it to Cannes. From there, Michelle joined EVB as the Director of Creative Services building the production department from scratch which included producers, project managers, motion designers and developers. She joined a panel assembled to enlighten the industry on “Digital Video Content and the Future of Marketing" at the Cannes International Advertising Festival. During this time, she was a key member of the management team, cranking out gems for Office Max, Levi’s, Adidas, and Wrigley. EVB was acquired by the Omnicom Group in 2006.
Outside of advertising, Michelle co-founded TANTRUM, a mid-century, kid-centric gift shop in the Cole Valley neighborhood of San Francisco,CA with long time friend and creative superstar, Amanda Weld.