FARMUSE has been a moniker of Michelle and Jonathan's for many years.
On farms, they have a designated vehicle that takes the goods around the farm (food to the animals, supplies to the people). Jonathan used to drive a beater around Charleston SC when they first started dating (20+ years ago) and painted FARMUSE across the back of the car in black spray paint. Michelle loved it and followed suit by making stencils and screen printing t-shirts. The name became synonymous with anything they were doing creatively from art shows to personal endeavors.
For many years they daydreamed about what FARMUSE could and would be one day. A collective, an art form, a brand thats identity is rooted in bringing the "goods" to the people.
Michelle and Jonathan Nicholson packed up their home and lives in San Francisco to create just that in Nashville, TN.